Why we built Winkl
We'd all been there. The dreaded double-purchase. Two people going shopping "independently," ending up with two bottles of the same milk while completely forgetting the bread. Sound familiar?
Existing shared shopping list apps felt over-engineered, ad-riddled, or required more setup than you had motivation for. We wanted something simple, private, and built from scratch for how households actually work. So we built Winkl.
Our mission
To make shared grocery shopping effortless for every household. We believe the best technology is the kind you barely notice. It just works, stays out of your way, and quietly makes daily life a little smoother.
What makes us different
Privacy-first, always
We don't sell your data. We don't serve ads. We don't track you across the web. Your shopping list is personal, and we treat it that way. Read our Privacy Policyfor full details.
Built for real households
Whether you live with a partner, roommates, or a family of four, Winkl adapts to your setup. Add or remove people in one tap. Everyone sees the same list, in real time, with zero friction.
Store-aware, not store-locked
Winkl works with the stores you actually shop at, in any country. Get gentle alerts when you're near a store with items to buy. No partnerships, no favoritism. Just practical help.
Free, and staying that way
Winkl is free to use. No subscriptions, no premium tiers, no hidden paywalls. Core features are free, and they'll stay that way. We believe a better shared list shouldn't cost extra.
Made to work everywhere
Winkl works wherever you live and wherever you shop. Your list stays in your language, and your data stays protected — GDPR-compliant from day one, and we never sell it.
What's next
We're continuously improving Winkl based on your feedback. Upcoming features include recipe integration and smarter list suggestions. Have an idea? Let us know.
Get in touch
We'd love to hear from you. Whether it's feedback, a feature request, or just a hello.
- Email: [email protected]
- Contact form: https://winklapp.com/contact